Ready-to-use pop-up spaces to be built on Orchard Road’s pedestrian mall

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A previous pop-up in Orchard Road by Coca-Cola.

A previous pop-up in Orchard Road by Coca-Cola.

PHOTO: ORCHARD ROAD BUSINESS ASSOCIATION

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  • Ready-to-use pop-up spaces will open in Orchard Road by end-2026, offering cost-effective platforms for new local and foreign brands to test the market.
  • The Orchard Road Rejuvenation Initiative starts from mid-2026, encouraging mall owners and stakeholders to enhance facades, concepts, and nighttime programming.
  • Further rejuvenation includes a new mixed-use development at Tanglin Shopping Centre, NoMad Hotel, and the Somerset Belt redevelopment.

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SINGAPORE – Visitors to the Orchard Road pedestrian mall will have more opportunities to shop by the end of 2026 as part of broader plans to upgrade the shopping precinct.

Minister-in-charge of Trade Relations Grace Fu said on May 8 that ready-to-use pop-up spaces will be introduced to Orchard Road, and the plan is to feature a “rotation of quality brands”.

Apart from these spaces, two tenders for developments that blend hospitality and heritage are set to be launched in 2026 for sites in Tanglin and Somerset.

Speaking at the Tourism Industry Conference 2026 at the Resorts World Convention Centre, Ms Fu said pop-up spaces could house new-to-market brands, novel concepts and promising local brands.

Ms Fu, who is also Minister for Sustainability and the Environment, added that these businesses can “plug and play” in the pop-up spaces, making them a “cost-effective platform to test the market or build their brand presence on Orchard Road”.

The Singapore Tourism Board (STB) said it will launch a tender in May for the design, building and management of up to three such spaces to be located at the pedestrian mall between Wisma Atria and Ngee Ann City.

Pop-up spaces are not new to the road, which has had previous ones curated by the Orchard Road Business Association (ORBA) since April 2019.

Thus far, businesses have generally had to build and tear down their set-ups – something tenants of the ready-to-use pop-up spaces are expected to save money on.

STB’s assistant chief executive for experience development, Ms Jean Ng, said the ready-to-use spaces will complement ORBA’s existing work on pop-ups. She added that the association will continue to curate such spaces and can join the tender to be the managing agent for the ready-to-use spaces if it wishes.

The board said the first ready-to-use spaces are slated to open by the end of 2026, and they will operate until the end of 2028.

Spaces will be available for rent by local and foreign brands for a period of one to six months for each brand.

STB, which hopes the tenants can bring differentiated retail as well as food and beverage offerings to Orchard Road, added that it will work with an appointed managing agent to identify and curate the rotation of brands that will fill the spaces.

Before those are completed, said Ms Ng, more developments are in the pipeline, such as a tender for 37 Emerald Hill, the site that previously housed Singapore Chinese Girls’ School. Three conserved buildings are on the site.

Buildings at 37 Emerald Hill.

ST PHOTO: GIN TAY

STB said the site will be developed into a mixed-use development featuring a hotel, distinctive lifestyle products and experiences, and public spaces that honour the site’s rich heritage.

STB chief executive Melissa Ow said a new hotel site is also in the works for Tanglin.

“Seton Close features four heritage bungalows set within 1.9ha of land which has now been rezoned for hotel use,” she noted, adding that this presents an opportunity for the site to be used for a low-density hotel.

Ms Ng said the board is looking to launch a tender in 2026 for a hospitality concept to be developed at the site, adding that it will add to the diversity of hotel types in Orchard Road.

She said the low-intensity nature of the planned development “gives a hospitality player a lot of options to develop a different experience from what one would get on main Orchard Road”, especially when compared with high-rise hotels.

How the century-old heritage bungalows will be used on the site depends on the experience that the successful tenderer wants to convey, said Ms Ng.

Meanwhile, those with a stake in the shopping belt, such as mall owners, may be given funding to execute ideas that bring more footfall to the area. This will come under a new Orchard Road Rejuvenation Initiative, which will support improvements to building facades, new experiential concepts and art installations, and night-time programming, said Ms Fu.

She cited Ion Orchard’s recently installed 3D facade screen as an example of what mall owners could propose.

Ms Ng said potential funding is being offered as STB recognises that some of these initiatives may not be revenue-generating for the malls, but can add to the vibrancy of the shopping belt.

STB said the initiative will start around mid-2026, with mall and hotel operators, event organisers, associations and other parties given two years to submit proposals on increasing the area’s vibrancy.

“Shortlisted proposals may receive funding support through the initiative,” added the board.

Ms Ng said funding parameters are still being worked out, and that proposals will primarily be assessed on their ability to bring more footfall to Orchard Road, their ability to keep visitors in the area for longer periods, and whether they encourage visitors to spend.

Ms Ow also said new precinct markers and street benches will soon be added to Orchard Road, showcasing the area’s unique identity and enhancing its appeal.

An artist’s impression of new road markers at the intersection of Orchard, Grange and Cairnhill roads.

PHOTO: SINGAPORE TOURISM BOARD

The slew of changes is part of ongoing efforts to refresh the precinct, which began with the Orchard Road Rejuvenation Plan launched in 2019.

Since then, various new offerings have sprung up or been refreshed, such as Design Orchard, sports and wellness enclave Trifecta, and Temasek Shophouse.

Ms Ng said that when the plan was launched in 2019, it was envisaged as a 15-year one that would culminate in the redevelopment of Istana Park around the mid-2030s.

Plans for the new park include pedestrianising a 500m stretch of Orchard Road.

“We would like this park to be a differentiator for Orchard Road because you probably won’t find such a big park in a lot of high streets around the world,” she added.

Other upcoming developments include Hilton’s NoMad hotel and an event space in Grange Road – both slated for completion in 2026 – and a mixed-use development to be built on the site of the former Tanglin Shopping Centre that will include retail, office, wellness and cultural spaces.

NoMad hotel

The hotel was built on the site of the former Faber House.

The hotel was built on the site of the former Faber House.

PHOTO: UOL

  • Owned by UOL, and part of Hilton’s hotel brands, the 19-storey NoMad hotel is slated to open by the end of 2026.

Somerset Belt

The Skate Park at Somerset pictured on June 8, 2024.

The Skate Park at Somerset pictured on June 8, 2024.

PHOTO: ST FILE

  • Somerset Belt will be redeveloped into four zones – Youth Park for community gatherings, Incubation Nexus for creativity and innovation, Skate Park for urban sports, and Somerset Slopes, a green space.

  • Construction is set to be completed from end-2027.

Redevelopment of Istana Park

Artist’s impression of a new destination park with family-friendly recreational spaces in the heart of Orchard Road.

Artist’s impression of a new destination park with family-friendly recreational spaces in the heart of Orchard Road.

PHOTO: NATIONAL PARKS BOARD

  • Dhoby Ghaut Green, Istana Park and a 500m stretch of Orchard Road will be merged into a new park.

Pop-up spaces

A previous pop-up in Orchard Road by Coca-Cola.

A previous pop-up in Orchard Road by Coca-Cola.

PHOTO: ORCHARD ROAD BUSINESS ASSOCIATION

  • A tender to design, build and manage up to three pop-up spaces will be called in May.

  • The spaces will be available for rental periods of between one and six months.

  • The first pop-up is expected to open by end-2026, and the spaces will operate until end-2028.

Tanglin Shopping Centre redevelopment

An artist’s impression of the development that will be built where Tanglin Shopping Centre was previously located.

An artist's impression of the development that will be built on the site previously occupied by Tanglin Shopping Centre.

PHOTO: PACIFIC EAGLE REAL ESTATE

  • Tanglin Shopping Centre has been demolished, and a mixed-use development will take its place.

  • The development will have retail, office, wellness and cultural spaces.

Seton Close hotel site

Aerial view of Seton Close, where four colonial era bungalows are located.

ST PHOTO: GIN TAY

  • The 1.9ha site currently has four heritage bungalows, and could be developed as a low-density hotel.

37 Emerald Hill

An artist's impression of a future mixed-use development at 37 Emerald Hill.

PHOTO: SINGAPORE TOURISM BOARD

  • The former Singapore Chinese Girls’ School site will be launched for tender by the end of 2026.

  • It will be converted into a mixed-use development featuring a hotel, lifestyle products and experiences, and public spaces.

  • Three conserved buildings on the site will be incorporated into the development.

Grange Road events venue

An artist's impression of the upcoming Grange Road events venue.

PHOTO: LIVE NATION

  • The 3,000-standing capacity space is slated to be completed by the end of 2026.

  • It will host events such as concerts, conferences and exhibitions, and seasonal fairs.

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